Christian Magazines, Like Musicians, Try to Tap Secular Market

RNS’ Adelle Banks reports on the efforts of Strang Communications and other publishers of religious magazines to increase single-copy sales through placement on general market newsstands.

In the piece, Doug Trouten, executive director of the Evangelical Press Association, says that “The general market success of products like the ‘Left Behind’ books, the Mel Gibson ‘Passion of the Christ’ movie, have been enough to catch the attention of major market [magazine] distributors and to help them realize that this is a market sector worth doing business with.”

By the way, the EPA has a blog, which you can find here.

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