Quote of the Day: Marketing Firm President A. Larry Ross
“With 330,000 churches in America, it’s potentially the largest distribution network in the country and probably in the world.”
-A. Larry Ross, president of a Dallas public relations and marketing firm, on the marketing power of the Christian community for recent religious films such as “The Lion, the Witch and the Wardrobe” and “Left Behind: World at War.” He was quoted in the Washington Post.
