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Tuesday, February 24, 2009
FOR IMMEDIATE RELEASE FOR MORE INFORMATION CONTACT:
February 24, 2009 Dan Busby @ 1-800-323-9473
Dan@ECFA.org
National Survey Shows Giving to Evangelical Ministries Higher than Expected in Economic Downturn
Results attributed to increased prayer, interest in helping the poor and disadvantaged, according to the Evangelical Council for Financial Accountability. Most increasing donor contact, adjusting messaging and implementing cost-saving strategies.
WINCHESTER, Va. -- While many feared recent economic conditions would negatively impact faith-based nonprofits nationwide, most evangelical parachurch ministries exceeded, met or came very close to their 2008 fourth-quarter contributions goals, despite the downturn, according to a recent survey by the Evangelical Council for Financial Accountability (ECFA).
In a survey of ECFA members, 72 percent of responding organizations reported they exceeded, met or came within 10 percent of their goals. Twenty-eight percent reported they were more than 10 percent below their goals.
Parachurch ministries are organizations that work outside of and across denominations to promote evangelism and social welfare, relying heavily on charitable contributions to launch and sustain vital programs and initiatives.
"Many of the parachurch ministries we surveyed reported small donations of $10 to $100 were relatively unaffected, and in some cases, donations in this category increased," said Dan Busby, acting president of ECFA. "In fact, some of our members had the strongest fourth quarter they've had in years and ended the year debt-free."
Some ministries attributed steady or increased contributions to increased prayer and widespread humanitarian interest in supporting organizations that help the poor and disadvantaged.
When asked what specific measures were taken to support fund-raising during the downturn, 53 percent said they increased one-on-one contact with key donors. More than 30 percent reported changing their messaging to donors and developing materials on how their organization is responding to the changing economy.
Although most ministries exceeded, met or came close to fourth-quarter 2008 goals, 50 percent reported their investments lost 15-30 percent of their value. In addition, many have concerns about how the ongoing economic crisis may affect 2009 contributions.
To navigate through the downturn and recoup or minimizes losses, some ministries implemented strategies to keep operating costs and spending down.
Forty-one percent have frozen or delayed salary increases, while 38 percent have frozen or reduced hiring. Fifty-three percent cut travel and conference expenses, while 30 percent cut or delayed capital projects. Twenty-two percent have partnered with other organizations and businesses for additional support and to share resources.
Other less common strategies reported included: renegotiating office leases, asking staff members to raise support for specific projects, borrowing money from restricted funds or considering a new loan.
"Most ECFA member ministries expect 2009 to be more challenging, primarily because major donors who made gifts in 2008 have expressed they may not be able to renew their financial commitments because of the economy," said Busby. "But for leadership and staff members, this is ministry, not a job. Despite challenges, most remain committed to making positive operational and structural decisions, including developing contingency plans, which will enable them to continue to carry out God's purpose despite limited resources."
More than 300 parachurch ministries participated in the ECFA survey. To view a complete list of survey questions and results, visit http://viewer.zmags.com/publication/7aefda69.
ECFA, founded in 1979, provides accreditation to leading Christian nonprofit organizations that faithfully demonstrate compliance with the ECFA Standards of Responsible Stewardship pertaining to financial accountability, fund-raising and board governance. For more information about ECFA, including information about accreditation and a listing of ECFA-accredited members, visit www.ECFA.org or call 1-800-323-9473.
