(RNS) Conventional wisdom in advertising and marketing agrees that as tempting as it is for the Southern Baptists to try to solve a missionary slump with a marketing campaign, religious groups — like commercial businesses — should think twice before undergoing a brand overhaul. By David Gibson.
Articles tagged “name change”
(RNS) When Southern Baptists gather for their annual meeting this June, they will not be asked to create a new official name after top leaders decided it was not worth pursuing. By Adelle M. Banks.
(RNS) A task force recommended Monday (Feb. 20) that the nation’s largest Protestant denomination maintain its official name but give Southern Baptists the option of calling themselves “Great Commission Baptists.’’ By Adelle M. Banks.