Prince-ly promotions: Animated Moses film yields a flood of products


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c. 1998 Religion News Service UNDATED _”The Prince of Egypt,”the $60 million-plus animated movie about the life of Moses, won’t open in theaters until Dec. 18. But DreamWorks SKG, the film’s producer, has already launched an omnipresent marketing blitz using music stores and book stores, mass merchandisers like Wal-Mart and Target, religious leaders and even […]

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