NEWS STORY: For Marketers, `WWJD’ Message Spells Profit


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c. 2000 Religion News Service (UNDATED) Given the level of God-talk in the current presidential campaign, perhaps it was inevitable that someone would turn “WWJD,” that ubiquitous Christian acronym and marketing tool, into a political slogan. And sure enough, it came to pass when Al Gore, the Democratic presidential nominee and born-again Baptist, started telling […]

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