(RNS) Nickels, dimes and quarters added up quickly last Christmas despite the economic slump as Americans donated a record $139 million to the Salvation Army’s Red Kettle campaign.
“America is an incredibly generous nation and philanthropy is alive and well, despite the current economic conditions impacting so many,” said Commissioner Israel L. Gaither, national commander of the Salvation Army.
“We are grateful for every donor, volunteer and corporate partner for supporting the Salvation Army’s mission by giving more than ever during a time when some have so little to give.”
Bell ringers set up the signature red kettles in front of an estimated 25,000 locations across America on Thanksgiving Day. The Salvation Army reported a 7 percent increase in giving over the $130 million record of 2008.
The Red Kettle campaign, the nation’s longest running annual fundraising campaign, helps Salvation Army provide more than 28 million Americans with food, shelter, rent, substance abuse treatment and Christmas assistance each year.
Wal-Mart and Sam’s Club locations partnered with the Salvation Army to raise 29 percent of the total amount of the campaign. The Wal-Mart Foundation also made a direct donation of $1.25 million.
Kroger stores in nearly 2,000 locations accounted for $11.3 million or eight percent of the total. In addition to hosting kettles, Target stores teamed up with toymaker Hasbro, Inc. and donated 5 percent of some sales of selected Hasbro toys to the Salvation Army. Target donated more than $1.25 million total.
